Redesain Kemasan Keripik Pisang Dengan Metode Quality Function Deployment (QFD)
Redesign of Banana Chip Packaging Using the Quality Function Deployment (QFD) Method
Keywords:
Packaging, banana chips, Quality Function Deployment, standing pouch, MSMEsAbstract
Competition in the snack food industry requires MSMEs to rely not only on product quality, but also on packaging as a means of protection and a marketing communication medium. This study was conducted at CV. Rumah Organik in Jember Regency, which still uses simple packaging that is not very informative and does not optimally protect the product, thereby potentially reducing the attractiveness and competitiveness of the product in the market. This study aims to identify consumer needs and preferences regarding banana chip packaging and formulate recommendations for packaging redesign that align with consumer desires. The research method used was Quality Function Deployment (QFD). The research was conducted in several stages, namely identifying consumer needs through questionnaires, testing data validity and reliability, determining the level of importance of attributes, and compiling a House of Quality (HOQ) matrix to translate consumer needs into technical responses for packaging design. Data was obtained through observation, interviews, and questionnaires distributed to 60 respondents, then analyzed using validity and reliability tests. The results showed that the main priority attribute for consumers was packaging material that could protect the product and had high durability, with an Importance to Customer value of 4.9. The main priority technical responses included the completeness of packaging information and graphic design. The packaging redesign recommendation is to use a 100-micron aluminum foil standing pouch equipped with a ziplock and v-cut, with the King Zana brand identity. This redesign is expected to improve product protection, brand image, and consumer purchasing interest.
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